The approved wireframe structure is transformed into a fully realised visual experience, including high-fidelity design and a clickable Figma prototype you can navigate before a single line of code is written.
What this phase is
Phase 2 is where your brand comes alive on screen. With the UX blueprint approved in Phase 1, we now layer in visual design: typography, colour, hierarchy, imagery, spacing, and interaction. The result is a pixel-perfect, high-fidelity design and a clickable prototype that lets you experience the site before it's built. This phase is about refinement and confidence. By the time we're done, there are zero surprises in Phase 3.
High-Fidelity Design
We apply your brand identity: colours, typography, imagery, and visual language, to the approved wireframe structure. Every screen is designed with pixel-level precision in Figma.
Typography & Hierarchy
We define a clear typographic system: heading scales, body text, contrast ratios, and visual weight. This ensures readability and guides users naturally through each page.
Clickable Prototype
We connect the screens into a navigable Figma prototype. You can click through it like a real website, testing the flow, checking transitions, and experiencing the design before build begins.
Design Review & Feedback
We share the prototype and gather structured feedback. Feedback is most effective when it comes through the agreed decision-maker, referenced to specific screens or interactions.
Refinements Within Scope
We apply revisions based on your feedback within the agreed scope. This phase is iterative but bounded. The goal is refinement, not redesign from scratch.
Final Design Sign-Off
Written approval is required before moving to Phase 3. The approved design files become the exact specification for development, with no guesswork, no interpretation.
Why this matters
The clickable prototype is one of the most valuable things we deliver. It lets you experience the design as a user, not just review it as a static image. You can test the navigation, spot anything that doesn't feel right, and sign off with real confidence. Changes at this stage cost minutes. The same changes after build begins cost hours. The prototype is your safety net.
What you receive
Phase 2 Payment
Phase 2 is triggered by a 40% milestone payment, the largest single payment in the project. This reflects the depth of work: full visual design plus a clickable prototype.
Plan
Basic Website
Due at Phase 2 approval
€319.60
Remaining after this: €239.40 (Phase 3, 30%)
Plan
Business Website
Due at Phase 2 approval
€999.60
Remaining after this: €749.70 (Phase 3, 30%)
Plan
Enterprise Website
Due at Phase 2 approval
€1,999.60
Remaining after this: €1,499.70 (Phase 3, 30%)
Good to know
Your assets, please
All text content, product images, brand assets, and logos must be provided by you before Phase 2 begins. Placeholder content creates incomplete designs and delays sign-off.
Design is built on Phase 1
The visual design follows the approved wireframe structure exactly. Requests to change the page structure or navigation in Phase 2 are treated as scope changes and may affect timeline and cost.
Revisions are scoped
We include revisions within the agreed scope. Large-scale visual redesigns or direction changes after initial presentation are assessed separately. Clear, consolidated feedback keeps things efficient.
Sign-off locks the spec
Once Phase 2 is approved, the design files become the exact specification for development. Changes requested during Phase 3 that deviate from the approved design will require a scope review.
Explore other phases
Curious what your site could look like?