What does an accessible website cost? (And do you actually have to?)
Since June 2025, many webshops must be accessible. Does it apply to you, what does it really cost, and why won't a widget save you? Honestly explained.
UX · Projects · Research
Insights from real UX practice
Articles, project breakdowns, and original research from a conversion-focused UX designer based in the Netherlands.
Featured
Featured Article
UX Design · Business Value
Why you still need a UX designer even after your website is live
Most business owners think UX is a one-time project. Forrester Research puts the ROI at 9,900%. Here's why ongoing UX work is one of the highest-return investments a website can make.
Post-Launch · Growth
You've published your website. What's next?
Going live is not the finish line. Here are the 5 essential post-launch steps.
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UX Mistakes · Small Business
The 5 UX mistakes most small business websites make
Common patterns that silently kill conversions, and how to fix them.
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Color Psychology
Why color is the invisible force behind every website decision
Your visitors judge your brand in 90 seconds. Color drives up to 90% of that verdict.
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UX Design · Accessibility
UX Design · Webshops
Moving your webshop? The things nobody tells you until after launch.
Passwords, rankings and email don't move by themselves. My 10-point webshop migration checklist, from redirects to iDEAL.
Project Showcase · Small Business
Her employee barely used the POS. The reason took three words.
A free POS app sat unused because staff said "too much tapping". What that teaches about POS usability.
Project Showcase · Executive Portfolio
Inside the build: Joey de Laat's executive portfolio
How a 15-year CX career was turned into a credibility surface that converts into 30-minute consultation bookings.
Project Showcase · Photography Platform
A photographer's site, and the private admin app that runs the business
Bilingual public portfolio plus a Next.js + Supabase admin dashboard for bookings, contracts, invoices, and Mollie payments.
Color Psychology
Why color is the invisible force behind every website decision
Your visitors judge your brand in 90 seconds. Color drives up to 90% of that verdict.
Post-Launch · Growth
You've published your website. What's next?
Going live is not the finish line. Here are the 5 essential post-launch steps every website owner should take.
UX Design · Business Value
Why you still need a UX designer after your website is live
Most business owners think UX is a one-time project. The research says otherwise.
UX Mistakes · Small Business
The 5 UX mistakes most small business websites are still making
84.6% of sites have crowded design. 70% lack a proper CTA. Here are the five patterns costing you leads.
AI · Human Design
Do you still need a human web designer in the age of AI?
AI can build a website in three minutes. So why would you still pay a human? The answer is more nuanced than most AI tools want you to believe.
UX Design · Web Design
Web design vs UX design: which one does your site need?
A pretty website that nobody buys from is a web design win and a UX failure.
Pricing · Website Cost
How much should a website actually cost? A UX designer explains.
The price range for a website in the Netherlands runs from €499 to €25,000. Here is what actually determines the cost.